Serve as primary product expert including product planning and product marketing
Coordinate the collection, description, analysis and prioritization of requests for new product functionality from customers and prospects
Designs and implements marketing strategies to establish, enhance or distinguish product placement within the competitive arena.
Product management through the entire life cycle. Conducts competitive analysis to determine product positioning, market segmentation, channel mix, pricing vs. volume, etc.
Provide marketing product lifecycle deliverables include forecast, pricing, competitive information management, messaging, field training, etc. Support marketing, sales and support through leading the development and maintenance of various technical marketing collateral including application notes, FAQs, product notes, user guides, field training presentations, online marketing content and demos Develop hands-on, in-depth knowledge of competitive products and maintain technical analysis of competitive strengths and weaknesses Coordinate beta testing of new products and features. Document and report problems and recommend solutions/improvements to program managers. Participate in product performance benchmarking activities. Uses judgment in selecting methods and techniques for obtaining solutions, makes recommendations to complex situations May be required to independently resolve complex projects, issues, challenges encountered. Latitude to deviate from normal practices.
Mentor to others.
Qualifications
Minimum of 4 years relevant experience with typically 5 to 8yrs. Bachelors or Master Degree in Electronic Engineering, wireless communication, or other relevant specialties. Strong commitment to task, follow through on commitments, tolerance of ambiguity, versatility, and teamwork skills Strong technical background on wireless communications, very knowledgeable on TD-SCDMA, GSM, WCDMA including physical layer parameters, protocol stacks and its related measurements.
Strong business background, very knowledgeable on mobile handset market and its trend. Energetic, enthusiasm and self-motivate to face challenge
